Privacy Policy

Information We Collect

We collect information in different ways depending on how you interact with Little Tooth.

How We Use Your Information

We may use your personal information to:

• Process, confirm and fulfil your orders
• Arrange delivery and provide order updates
• Create and manage your customer account
• Respond to questions or customer-service requests
• Process payments and maintain transaction records
• Identify and prevent fraud or misuse
• Improve our products, services and website experience
• Understand website performance and customer preferences
• Send marketing updates where you have chosen to receive them
• Meet our legal, accounting and operational responsibilities

We only use the information reasonably required for these purposes.

Orders and Payment Information

When you place an order, we collect the information needed to confirm the purchase, process payment and arrange delivery.

Payments may be handled through Shopify or other payment service providers made available at checkout. These providers may collect and process payment information according to their own privacy and security practices.

Little Tooth may receive limited transaction information, such as the payment status, payment method and transaction reference. The exact information processed depends on the payment option you select.

How We Share Your Information

We do not sell or rent your personal information.

We may share limited information with trusted service providers where it is necessary to operate our online store and complete your order. These may include:

• Shopify, which provides our ecommerce platform
• Payment processors and financial service providers
• Courier and delivery partners
• Website hosting, maintenance and security providers
• Analytics and performance services
• Customer support and communication tools
• Marketing platforms, where you have provided the appropriate permission
• Professional advisers, such as accountants or legal advisers

These providers may only receive the information needed to perform their respective services.

We may also disclose information where required by applicable law, a valid legal request or to protect Little Tooth, our customers or others from fraud, security threats or unlawful activity.

Delivery Partners

To deliver an order, we may share necessary details with the relevant courier or delivery partner. This can include your name, phone number, delivery address and information needed to identify the package.

Delivery partners should use this information only to complete the delivery, provide shipment updates, handle delivery related questions or meet their legal responsibilities.

Cookies and Similar Technologies

Little Tooth uses cookies and similar technologies to keep the website working properly and understand how it is used.

Cookies are small files placed on your browser or device. Depending on the website features and settings in use, cookies may help us:

• Keep products in your shopping bag
• Remember selected preferences
• Support account and checkout functions
• Maintain website security
• Measure website visits and performance
• Understand which pages or products attract attention
• Improve the relevance of marketing where permitted

Some cookies are necessary for the website to function. Other cookies may support analytics, preferences or marketing.

You can manage cookies through your browser settings and any cookie controls available on our website. Disabling certain cookies may affect how some parts of the website work.

Marketing Communications

If you choose to receive marketing updates, we may use your contact information to share new arrivals, product updates, offers or Little Tooth news.

You can unsubscribe at any time by using the unsubscribe option in the communication or by contacting us. Choosing not to receive marketing messages will not affect essential communications about your orders, account or customer-service requests.

How We Protect Your Information

We use reasonable administrative, technical and organizational measures to protect customer information from unauthorized access, misuse, loss, alteration or disclosure.

However, no website, payment system or internet transmission can be guaranteed to be completely secure. You should protect your account details, use a strong password and avoid sharing login information with anyone.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary to:

• Complete orders and provide customer support
• Maintain business, tax and transaction records
• Resolve complaints or disputes
• Prevent fraud and protect our services
• Meet applicable legal and regulatory obligations

Different types of information may be retained for different periods. When information is no longer required, we may delete it, anonymise it or securely restrict its use.

Your Choices and Privacy Rights

Depending on the circumstances and applicable law, you may ask us to:

• Confirm whether we hold personal information about you
• Provide access to certain personal information
• Correct inaccurate or incomplete information
• Delete information that is no longer required
• Withdraw consent where processing depends on consent
• Stop sending marketing communications
• Raise a concern about how your information is being handled

Some requests may be limited where we need to retain information for legal, security, fraud-prevention, accounting or order-management purposes.

We may need to verify your identity before completing a privacy request.

International Data Processing

Shopify and some of our service providers may process or store information outside Pakistan. Privacy and data-protection requirements can differ between countries.

Where information is processed internationally, we rely on the safeguards and contractual protections used by the relevant service providers, together with any protections required by applicable law.

Children’s Privacy

Little Tooth sells clothing for babies and children, but our website and online shopping services are intended for parents, guardians and other adults.

We do not knowingly request personal information directly from children. If you believe a child has submitted personal information to us without appropriate permission, please contact us so we can review and, where appropriate, remove it.

Third-Party Links

Our website may occasionally contain links to social platforms, service providers or other third-party websites. Little Tooth does not control the privacy practices or content of those websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy when our website, business practices, service providers or legal responsibilities change.

The revised version will be published on this page with an updated date. We encourage you to review this page occasionally to remain informed about how your information is handled.

Contact Little Tooth

If you have a question about this Privacy Policy, want to update your information or wish to submit a privacy related request, please contact us through our Contact page or by email at support@littletooth.pk.

Please include enough information for us to understand your request, but do not send passwords or complete payment details by email.

Your Consent

By continuing to use the Little Tooth website or providing personal information through it, you acknowledge that you have read and understood this Privacy Policy.

Where your consent is legally required for a particular activity, we will request it separately.